Fiery Command WorkStation

Workflow Examples

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Example - Workflow for VDP using FreeForm 2 and Mixed Media

As an example, print a personalized mailer. The workflow uses a database consisting of images of different types of people, devices that they typically use, and background graphics.

Using a VDP application and images that match the targeted individual, you can create a mailer for parents of girls aged 7 to 10 years, and a mailer for parents of boys aged 7 to 10 years, all in one print run. The mailers feature images of children in the targeted age.

Each mailer has a cover sheet with the customer's name and a discount coupon. The mailer for the girls' parents includes additional pages advertising clothing for girls.

The mailer can vary in length, thus the job has a blank page between mailers to indicate where a new mailer starts.

Use a VDP application to create the master and variable document.

The following diagram illustrates the components of the mailer:

1 Girl's template
2 Boy's template
3 Letter with coupon template
4 Graphics
5 Database