Example: Workflow for VDP using FreeForm 2 and Mixed Media
As an example, print a personalized mailer. The workflow uses a database consisting of images of different types of people, devices that they typically use, and background graphics.
Using a VDP application and images that match the targeted individual, you can create a mailer for parents of girls aged 7 to 10 years, and a mailer for parents of boys all in one print run. The mailers feature images of children in the targeted age.
Each mailer has a cover sheet with the customer's name and a discount coupon. The mailer for girls' parents includes additional pages advertising girls' clothing.
The mailer can vary in length, thus the job has a blank page between mailers to indicate where a new mailer starts.
Use a VDP application to create the master and variable document.
The following diagram illustrates the mailer's components:
| 1 | Girl's template |
| 2 | Boy's template |
| 3 | Letter/coupon template |
| 4 | Graphics |
| 5 | Database |